Multi-location aesthetics groups spend to create patient interest, then rely on each location to turn that interest into a booked consultation. Existing internal reporting does not independently verify the complete outside-in journey. Wild Wisdom is built to test it, identify where it fails, recommend the correction, and verify the fix.
| Location | Journey check | Status | Next action |
|---|---|---|---|
| Illustrative North | Booking path | Available | Continue monitoring |
| Illustrative North | After-hours journey | Review needed | Verify correction |
| Illustrative Central | Campaign page | Inconsistent | Retest required |
| Illustrative Central | Contact details | Available | Continue monitoring |
| Illustrative Coast | Booking path | Broken path | Verify correction |
| Illustrative Coast | Campaign page | Retest required | Verify correction |
Wild Wisdom gives leadership a consistent view of whether public patient journeys are available, coherent and working as intended.
Analytics platforms report what happened to the enquiries that arrived. Call tracking measures the calls that connected. CRMs manage the leads that entered the system. Each measures its own portion of the journey. Wild Wisdom is designed to independently test how those portions work together.
A location responds promptly, too late, or not at all
An acquired practice keeps running a landing page nobody has reviewed since the deal closed
A page labelled Book Online offers no path to booking
Failures like those do not appear in a dashboard, because the enquiry never became data.
Wild Wisdom is designed to watch every public property across the group on a recurring schedule and report when something breaks.
Whether pages and booking paths are live and reachable. Whether enquiry forms are present, reachable and structurally available. Whether offers and deadlines are current.
Whether phone numbers, addresses and financing information stay consistent across brands. Whether acquired sites quietly become forgotten conversion paths.
This requires no access to your systems and no patient data.
During an authorised pilot, Wild Wisdom submits clearly traceable test enquiries using controlled, labelled synthetic personas.
It is designed to measure whether the enquiry entered the system, whether an automatic confirmation followed, how long until a human responded, which channel was used, whether the response answered the question, whether financing was explained, whether a booking was attempted, and whether promised follow-up happened.
Leadership authorises the test. Test personas are labelled so your team can identify and remove them from your reporting.
Wild Wisdom is designed to identify the specific failure, recommend the correction, and retest to verify the fix. Each location carries a status and a date.
Wild Wisdom is built for multi-location aesthetics and plastic surgery platforms, management services organisations, and the portfolio operations teams that own customer acquisition across them.
Much of the value comes from comparison. One location responding in minutes and another not responding at all is invisible until something tests both the same way, on the same day, with the same enquiry.
Groups that have grown by acquisition carry the most exposure, because each acquired practice arrives with its own website, its own forms, its own phone numbers and its own habits.
Dr Chioma Agha-Ayorinde is a physician and AI strategist with an MBA with Distinction from Imperial College Business School. She is currently completing the Executive Diploma in AI for Business at Saïd Business School, University of Oxford, and is based in Dallas.
She founded Wild Wisdom to give multi-location aesthetics leaders independent visibility into what happens between generated demand and consultation intent—across every location, not only inside the systems that record it.
Wild Wisdom is operated by Grosvenor Lane LLC.